Imagine the greatest experience while reading a blog, an article or a book. When you can understand the idea by simply taking a look at the composition, that can be text and graphic, you can communicate better.
You should ask: does users have a first great experience with my “product”? Yes, the first impression still makes the difference.
How to make an amazing experience?
The first step is to know your user, to whom you are developing the product.
- What are his needs and expectations?
- Is it a great fit to your persona?
- Is it interesting so that your persona will share with others?
- Does it have a great design and content quality?
- Is it interactive?
Define whether the content will be used on the desktop, mobile and app or both.
Then you can go to the following steps:
Wireframe
It represents the initial project in a simply way, like a draft. It’s a way to show the disposal of initial content and where which element will take place. Nowadays, a lot of people skip this step and go directly to the Prototype. But, depending on the project you are starting, this is a good way of showing the “draft”.
Mockup
Now you have a well-defined layout, but with a static visualization, you have a Mockup. It is very close to what the final project will look like.
Prototype
Is the layout with functionality. A great step so that you can test and see what needs to be improved before launching.
Working in squads
When you work in a large collaborative team, each part play an important role in the product’s UX. You can have several squads with 4 members each.
It is important to work with a tool where each collaborator can share the mockup or prototype to show how things are progressing. With that, the teams can assign what needs to be improved and test the product in different aspects. You can mix a UX Designer, a UX Researcher, the DevOp team, Marketing and more.
You need to follow the principles or guidelines already known to have good usability (Jakob Nielsen’s 10 Usability Heuristics for a better UI Design, for example).
The importance of the Human-centered approach
Human-centered design has 4 principles (click to see them):
Understand the challenge or problem;
Understand the people;
Understand the system;
Do iterative design.
So, if you take this valuable principles into consideration, you will work with an amazing content and design experience.
Isn’t that awesome? Do you work with UX project? I’d love to hear from you!
